Graphic designing plays a crucial role in visually conveying a message, which can benefit both you and your company, given people’s limited time to read and comprehend content. Before discussing the benefits of graphic designing, let’s briefly examine what graphic designing entails.
What is Graphic Designing?
Graphic designing is a skillful blend of text, pictures, and technology used for visual communication. It is an effective tool for communicating ideas to the audience. It is the need of the hour as it touches all aspects of our lives, from print media like newspapers and magazines to digital platforms such as websites, advertisements, and films, as well as in meeting rooms and even our favorite books.
Elements of Graphic Design:
- Line – Lines are used to creating shapes and structures, as well as to guide the viewer’s eye. They can be straight, curved, thick, thin, or a combination of these.
- Shape – Shapes are created by combining lines, and they can be geometric (e.g., circles, squares) or organic (e.g., natural forms). They can be used to convey a sense of balance or tension.
- Color – Color is used to evoke emotions and set a mood. Different colors have different meanings and associations, and they can be combined to create contrast or harmony. The colors chosen must be eye-catching.
- Typography – Typography refers to the use of typefaces to create written text. It can convey a message through the choice of font, size, spacing, and color.
- Texture – Texture is the visual or tactile quality of a surface. It can add depth and interest to a design and create a sense of realism.
- Space – Space is the area around and between elements in a design. It can be used to create a sense of depth, balance, or contrast.
- Contrast – Contrast refers to the difference between elements in a design, such as color, size, or shape. It can be used to draw attention to a particular element or create a sense of visual interest.
There are two types of graphic design
Image-based design
Graphic designers use images to convey ideas to clients which can be of any kind such as sketches, photographs, or paintings. Image-based graphic design can be highly beneficial when used appropriately, as it can effectively and compellingly convey messages with various moods and expressions.
For example: Amazon
The arrow when seen first seems to be like a smiley but there’s a message behind it. The arrow starts at A and stops at Z, meaning Amazon sells products A to Z, or in other terms, there’s almost everything they sell, you name it, they sell it.
Source: Economic Times
Type-based design
In graphic design, words are just as essential as images. However, designers use words differently from writers, as they focus on the appearance of words as much as their meanings. This attention to typography and handmade lettering is used not only for communication but also for decoration. This type-based design can be seen in various applications, such as logos, posters, advertisements, films, business cards, and book covers.
For example: Bat Writer
The following image makes it clear that this logo is intended to represent a writing site called “Bat Writer.” The logo features a bat image and an ink droplet, suggesting a connection to writing.
Source: Zilliondesigns
Benefits of Graphic design
An interesting survey by Venngage suggested that 40% of marketers had predicted that between 51% and 80% of businesses will heavily rely on visual content in 2021 which would only treble in the following years. This iterates that graphic content is more viable in today’s times than written content. A well-designed logo, an alluring advertisement banner, or a captivating social media post with appealing graphics can help businesses gain more traction. To attract the customers, your business and brand needs to stand out in the crowd. You need to present yourself differently. A good graphic design can be helpful in solving this purpose.
Let’s have a look at some of the benefits of a good graphic design
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Saves Time:
Graphic design is a highly effective tool that businesses can use to save time. For example, if we create a logo that speaks for itself, like the Amazon logo, we can focus more on productivity and other areas.
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Saves Money:
Graphic design also helps save money by creating a powerful visual identity for the company or business card, reducing marketing costs. This frees up money to invest in expansion or new tools for the business.
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Builds Brand Image and Trust:
With the help of graphic design, businesses can build brand image and trust through promotional activities. By using various texts and images, businesses can effectively communicate their message to their audience across mediums like banners, videos, advertisements, pamphlets, brochures, visiting cards, and websites.
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Retains Customers’ Interest and Attention:
A well-designed website, logo, brochure, or pamphlet is essential for attracting and retaining customers’ attention, leaving a lasting impression, and increasing demand and sales, ultimately improving the market presence of the product or brand.
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Strengthens your Brand:
Graphic design helps businesses strengthen their brand by establishing a visual identity that reflects their ultimate objective and goals. This creates a strong brand that can be easily recognized and doesn’t require an introduction.
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Builds Trust, Goodwill, and Loyalty:
Graphic design also helps businesses build trust, goodwill, and loyalty among their consumers by creating a professional brand image that ensures the quality of their products and services.
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Increases Sales and Market Position:
When businesses invest in good graphic design, it attracts more audiences, converts them into consumers, and increases sales by word of mouth. This ultimately improves the company’s market position and sales.
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A Strategic Investment:
Investing in graphic design is a strategic decision because it creates a powerful visual identity that speaks for itself, making it an investment rather than an expenditure that can lead to increased sales and growth.
Conclusion
In summary, we can say that Graphic Designing offers various benefits, such as increasing sales, attracting more customers, and improving productivity. It also reduces marketing expenses and eliminates the need for door-to-door promotion. A skilled graphic designer can design logos that catch customers’ attention and place your company on top. At Global Employees, we assist you hire a graphic designers to fulfil your requirements.
