Graphic Design is the craft of creating visual content to communicate messages to the audience. Graphic Designers apply visual hierarchy and page layout techniques. They use typography and pictures and focus on the logic of displaying elements in interactive designs to optimize the user experience. The primary graphic design considerations include symmetry, flow, repetition, pattern, the Golden Ratio, the Rule of Thirds, typography and audience culture.
Two main methods of Web Designing includes Responsive Design and Adaptive Design. With Responsive Design, Content moves depending on screen size. With Adaptive Design, the website content is fixed in layout sizes matching standard screen sizes. There are a huge number of expert web designers for hire available who can create both responsive & adaptive web designs for a client’s website.
Consistent Professionalism: As a business owner, you will always want to make a great first impression on your audience. Logos, pictures, and design creates a professional image of your company among your audience. Graphic design offers visual consistency through all your marketing efforts and strategies.
Brand Recognition: Graphic design establishes your visual identity while reflecting your company’s mission and values. Branding begins with a great logo, and then you can expand it to every other aspect of your business communications that could include stationery, presentation templates, ads, websites or video. All these aspects work together to build your brand identity. Your brand must display an instant connection to your company’s mission, values and also to the products and services that you offer. Only an excellent graphic design could create such a link.
Communication: Graphic Design goes beyond just establishing identity and brand recognition. It can be instrumental in attracting attention and encouraging your audience to want to know more about your brand. Graphic design is a visual aid to help you communicate your ideas with clarity. With an informative image, you can communicate ideas that you cannot express with just words. You can use professionally designed images to create a positive impression and powerfully communicate your messages.
Builds Goodwill & Loyalty: A well-designed brand creates a professional appearance that instils trust and credibility and adds to the growth of your business. You foster unity and commitment among your employees when you provide them with an identity that is your brand. They will value the brand and make efforts to promote your brand as their own. Trust is essential if you want to convince buyers about the quality of your products or services. Companies thrive because they have managed to develop a brand that their customers trust. An excellent graphic design plays a crucial role in creating communication that can build that trust.
Increases Market Sales: An excellent graphic design helps you gain not just high visibility but also the conversion of your audience into buyers of your product/service. It increases your market sales. All of the above benefits can together give you one prime advantage: increased sales and more revenue.
Strategic Investment: When you get on to run a long-term business, you must keep in mind that it is a long-term commitment. In today’s cut-throat competitive market, standing out is as essential as it is difficult. The best way to communicate who you are, what you do, and how it is essential is to use a great design that will establish your identity.
Preparing and accomplishing work by gathering information and materials.
Planning concept by studying information and materials.
Illustrating concept by designing the layout of art and copy regarding arrangement, size, layout, type size, style and other related aesthetic campaigns.
Obtaining approval of concept by submitting rough plan.
Preparing finished copy and art via typesetting, printing, and similar equipment.
Developing a final layout by marking and pasting up finished draft.
Ensuring operation of graphic design equipment by completing preventive maintenance requirements, following manufacturers’ instructions, troubleshooting malfunctions, calling for repairs, maintaining equipment inventories and evaluating the suitability of new equipment.
Completing projects by coordinating with external agencies, art services, printers, etc.
Maintaining and updating technical knowledge by attending design workshops, reviewing professional publication, and participating in professional societies.
Making a valuable contribution to team effort by accomplishing related results.
Time-Saving: As a business owner, you already must be having a lot on your plate. Hence, sometimes even if you need a marketing piece, you might have to put it off due to lack of time. But, if you hire a designer, he can complete a project in a fraction of the time that you would take if you had to do it yourself. Not only can you use that professional piece to grow your business, but you can also employ the time your designer saves for you to promote your business.
Cost-Saving: When a business does not take its branding seriously, it is very like for it to go through at least one design overhaul. But good design has longevity. Paying for a good design once means that you are saving yourself from for subpar design repeatedly. A professional graphic knows the most cost-effective ways to design your marketing materials. He will also have suggestions to minimize your printing costs.
Accuracy: Hiring a professional graphic designer will help you avoid fixing and reprinting marketing pieces. Designers generally have at least two to four years of training using state-of-the-art design software. They know their way around terms like image resolution, bleed, stitching, packaging, crop marks, CMYK vs RGB, plain black vs rich black, outlining fonts, double gatefold, roll fold and z-fold, etc. Hence, they can do their job accurately, at one go. They are experts at preparing files for print and can foresee possible issues, saving you from costly mistakes.
Source of New Ideas: Creative graphic design professionals are trained to bring your vision to life. A good designer will incorporate your thoughts with their innovative ideas to strengthen visual concepts. He gives you a clearer perception of your intuition and reinforces your core message to communicate it to your target audience.
Uniqueness: Pasting a standard piece of clip-art or buying a generic logo from a stock website is the easy route. But you must keep in mind that everyone else too has access to those same graphics. Only having a distinct brand can help you get ahead of your competition and become part of the equity of your business. You can also rest assured about having a one of a kind design that no one else can access. Also, it ensures that you will never have to encounter copyright issues or worry about a competitor with an identical logo. Before creating any market piece, a designer will first understand your business, its culture, your target audience, and your competition. Once he completes his research, he will apply his knowledge of design principles, grids, ratios, trends, user behaviors and color theory. When he combines all of these elements, you will get a piece that will reinforce your brand.
Better First Impression: In marketing, the first impression is the last. You get only one chance to leave a mark. Whether it is your email signature or your social media post, the audience is going to judge your business within a few seconds, just relying on the appearance. A professional graphic designer will add credibility to your brand with his designs. You could have the best and most unique product in the market, but if you present it with a poor design, people will not be curious enough to spend time finding out more about your product.
Consistent and Indelible: High-quality design provides a uniform look and feel across the customer-facing aspects of your business. Starting from your business cards to the hoarding design in front of your building, all of it is uniform. A designer knows where to use which fonts and how to leverage the color palette to suit the brand’s needs. He can identify the mood that he should inflict through his images and supporting graphics. His attention to these attributes and aspects will ensure that your customers have the same experience when they visit your website as they do when they are scrolling through your social media pages or flipping through your brochures. Hence, you will appear to be highly professional, trustworthy and memorable.
Enhanced Results: Great designs initiate conversions, and that is a proven fact. It is not just about making things look beautiful or pretty. A useful marketing piece invites the audience to get on with some action. An efficient graphic designer will make sure his design compels your customers to turn the page or visit your website, or click to know more.
Build your Foundation- learn necessary drawing skills, basic graphic design theory, typography, color theory, grid systems, basics of user experience, basic website design practices, professional copy writing, the art of critique.
Master the Software- learn Adobe Photoshop and Adobe InDesign.
Earn a degree in graphic design or a related field.
Choose an area of specialization- specializations include logo design, web design and digital design, multimedia design etc.
Create a stand-out portfolio.
Initiate your career- be exceptional and original, stay involved, keep learning, embrace change, and understand business basics.
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Yes. GlobalEmployees submits several resumes of experienced candidates. You can then interview and test any candidate to determine if you’d like to hire them as an employee. Interviews are conducted over the phone or Skype.
Before the employee starts working for you, you have to;
The employee you hire can work in the time slot of your choice (Indian office hours, your office hours, or any other shift). However, you need to inform GlobalEmployees at the very beginning regarding your preferred shift timings for the employee.
We make sure the quality of the work is not impacted because of the time slot. But people do prefer to work during the day, so if you are open to your employee working in the day slot, you will have a bigger pool of resources to choose from.
You work with your remote employee as you would with any of your in-house or resident employee. We provide your employee with all the hardware and infrastructure they need to work for you remotely.
GlobalEmployees can provide your employee with a local telephone number for your area. You can also utilize other tools such as email, Google Chat or video conferencing via Skype etc
Normal business work hours are eight hours a day, from Monday to Friday, throughout the month. This does not include any time taken for breaks or for meals.
If your hired employee is meeting the set goals, it’s clear that they are doing their job. You could also put checks and balances to monitor your employee’s performance and monitor your employee via web cams, remote login software, phone, and instant messenger. In addition to that, our floor managers ensure that your employee is working at all times.
Yes. The GlobalEmployees office is your office extension in India. You are welcome to visit your employee at any point of time.
Yes. Please request to speak to a manager if you would like to bring your employee on-shore.
Yes. Any incentives you offer will be passed on to your employee. All incentives will be paid to your employee via GlobalEmployees only.
No. Your employee is on the payroll of GlobalEmployees. Subsequently, you have no employment tax, insurance, or labor law obligations/liabilities.
We can work with you to store your data locally on your own servers or we can store the data in-house. All data will be protected so that it is saved on a separate work server rather than on the employee’s personal computer. We can also ensure that the employee will not have the ability to send or save data through email or on other data devices such as USB drives.
Yes. It is a mandate for all the employees to sign an NDA. A copy of the same is available upon request. If you want us to sign your NDA, please let us know and we can make arrangements for the same.
All work done by the employee for the client on our premises is the client’s property. The same is specified in the GlobalEmployees contract.
Yes. You can hire a part time employee.
In case of any issue simply get in touch with your dedicated relationship manager at GlobalEmployees via e-mail or phone. GlobalEmployees managers are present 24 hours a day to resolve any of your problems.
We understand that with employees there can be a performance issue and we are always open to discuss and find a solution mutually. Typically, if the performance of a resource is not satisfactory then we endeavor to find a replacement for you. In another situation where a hired resources has delivered a decent performance but has been unable to scale it up, then we will charge you for the number of days the resource has worked and, will refund the remaining amount. We would request you inform of any such dissatisfaction within the span of a week so that we can take appropriate steps. In situations where you have not expressed your dissatisfaction and the resource has delivered considerable amount of work, we will not be responsible. Herein, you are requested to mail us an appropriate notice clearly mentioning the termination of our services.
Yes. If you want to hire an employee, GlobalEmployees requires receipt for the first month’s invoice before the employee actually starts working.
This is because GlobalEmployees enters into a legal contract with the employee you hire. Accordingly, GlobalEmployees is legally liable to provide the employee you hire with a paid notice period. Thus, the fee for the 15 days notice period to terminate our services is required in advance before the employee starts working.
No. There are no hidden charges. The price quoted with each submitted resume is the full and complete cost for the entire service. The only exception is if your employee requires software or hardware that we do not provide and is costly to acquire.
Your employee is entitled to 8 paid holidays in a year. In addition, your employee accumulates one day of paid leave per month. Hence, in one year your employee is entitled to 19 days of paid days off work. Any other days off work are unpaid leaves, for which you will not be charged.
No. GlobalEmployees provides you with a long-term dedicated employee. You work with the same employee every day. Hence, it is not possible to cover the odd absence by an employee. In case your employee requires a substantial time off work, GlobalEmployees can replace the employee.
Your employee will be provided with a new desktop. In addition, your employee will have access to all other computer peripherals such as printer, scanner, fax, headsets, web cams, etc.
Yes. Please speak with one of our managers to check if your additional requirements can be met free of any additional charge.
The entire hiring process takes around 1-2 weeks from the time you submit the requirements. In case you are in a rush to find your employee and start sooner, you could subscribe to our Premium service, which would prioritize your case. The turnaround time with Premium service is around 4-6 business days.
The cost of subscribing to our premium service is $100. This charge would be adjusted in your first month’s invoice, thus it is not an extra charge. And yes, the amount is fully refundable if we are unable to find a suitable candidate for you.
Yes. We can discuss the terms once you submit the requirement.
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