Content writing is a form of online writing that is closely linked to web marketing campaigns. It refers to creating the writings that we see on the websites. Content writers work according to brief that clients come up with, defining their tasks and SEO related requirements if any. The content writer will turn this brief into a finished document that is published on the target webpage. Content differs from journalism or conventional copywriting because content writing aims at achieving prominence on the web.
Content writing is closely related to SEO marketing campaigns. It involves the composition of tightly focused texts that consist of a set of keywords or phrases that the marketers have researched. Quality content ensures that these keywords appear in the appropriate density. The text needs are fluent and clear and must be able to describe the product in concern. Poor quality content will never bring you a high search engine ranking. A large number of potential customers will not read it. The material has to be fluent and persuasive with integrated keywords, without compromising on readability.
Sometimes, content writers might also have to make sure that the sites’ pages and content are connected. Employers must give them the responsibility for setting the overall tone of the site. Content writers perform these tasks by thorough research and deciding what information to include or exclude from the websites.
Adaptability: We often see that a lot of content falls flat because the tone and style do not fit the purpose of the brand. For example, a landing page should contain a copy that is short and can persuade the reader to take relevant action. On the other hand, a whitepaper is more likely to work best with more details to explain a more complex issue. In terms of tone, blog posts for a scientific equipment company targeting a more extensive range of health-conscious customers. To adapt more, you need to learn more styles and all of this together will make you more valuable as a content writer.
Strong Research Skills: Excellent research skills adds credibility and value to your content. It is essential to find trustworthy and interesting information from reliable online resources. Experts are great resources if you can get the right information with excellent interviewing skills.
Solid Understanding about SEO: Great content writers stay on top of SEO trends because even the best content would be of no help if people cannot find it. You must know how to create SEO-friendly titles and descriptions, how to use keywords effectively, and how to keep up with Google’s latest algorithm changes.
Organizational Skills: To be a successful content writer, you need to maintain a calendar and keep track of your deadlines. Almost all smartphones have programs or applications that will help you organize your time. Missing deadlines sends a negative message to your customers. Also, editors will not get enough time to edit and proofread your content efficiently. You must prioritize your jobs and complete them on time.
Ardent Focus: Writing quality content requires ample focus which is hard to find. When you sit down to work, you need to get rid of distractions and focus on your tasks one after another. Sometimes, to warm up, you can begin with a few easy tasks before you get on with your larger projects.
Meeting Deadlines: Delivering high-quality content within the deadline your client has given shows that you are not only professional but also reliable. It shows proper time management which is necessary for realistic determination of how many jobs you can accept and reject and deliver on time.
Communication: Whenever you have queries about any particular assignment, inform your customer about it. Writing good content requires a connection, hence, you should always get in touch with your clients to clear your queries. When you communicate with your client, it must be in an official format. Proofread your message before sending and show courtesy.
Editing: Justice Brandeis once said, “There is no great writing, only great rewriting!” It is practically true. As a writer, you will always see that first drafts are rarely perfect. For editing, you require patience, discipline, and an eye for detail. Besides grammar, spelling and punctuation, you have to keep attention on redundant points and overused words. There is nothing to be surprised about if you end up spending more time on editing than writing.
Quality Delivery: Your content has to be unique, engaging and grammatically correct. Ideally, when customers are reading articles, you want them to think that you are a superb writer. If you want more clients and higher-paying work deals, you will continuously have to deliver good quality writing.
Staying in Demand: Being an excellent writer will be of no use if you do not keep yourself up-to-date with the latest trends. If you are not updated enough, your job opportunities will be limited. You need to join writing and freelance communities, improve your online profiles. You have to be comfortable with cold emailing, leveraging different social platforms and marketing your work samples. Maintaining an active presence on a few social platforms will get you writing jobs and also will help you make valuable contacts.
Maintaining a successful marketing strategy for your business will need a consistent stream of fresh content that offers value. If you do not have a dedicated content writer, you can always opt for hiring a team of remote writers.
When you hire remote writers, you will have access to a vast talent pool of writers. You will save on overhead costs. Even though remote hiring comes with several benefits, managing a remote team of writers could come with several challenges.
Following is a list of suggestions on how to efficiently manage your remote team of content writers:
Come Up With a Content Strategy: Before you begin looking for content writers, you need to create an effective content strategy so that you can decide on the type and the number of writers you will need to hire. You will be able to stay focused on your long term goals. You first need to set the goals you want to achieve with your business plan. Try spending more time researching your target audience, their behaviors, need, and interests. Your research will help you decide on the type of content you want to publish. Every content that you produce must have a vivid purpose. Define the style, length and tone of the content and fix the number of posts you plan to publish every week. Spend some time evaluating your goals to identify the right content writers for your company.
Decide on the Number of Content Writers You Require: Once you have decided on the type of content you will need to publish, and how often you are going to post, you will have to determine the number of content writers you want to, and you need to hire. You could take a week and create your content. Once you do this, you will be able to calculate the time required to do the job. You must be able to accurately judge the number of writers you need because if you go wrong with the numbers, you will end up burdening them with too much work. Also, hiring too many writers will create a lot of idle time and waste your money.
Understand the Skills Required for This Job Role: Different content types require different writing skills. Keeping this in mind, you will have to pinpoint the right kind of writers for your company. You must find writers who can write for different audiences and strategies according to varying needs. Writers with experience in journalism can help present a compelling story of your company. Writers with experience of working at the copy desk or with a marketing agency can deliver sharp content. Even though the main thing you look for in a candidate is competent writing skills, you also have to look for industry knowledge and a basic understanding of SEO. Other skills you must look for are essential planning and organizational skills. Also, since your remote writers will be working without your supervision, you have to identify candidates who are self-disciplined and self-motivated enough to meet deadlines. Studies reveal that remote workers produce 13 per cent more of in-house employees.
Look For and Locate Experienced Writers: Finding the right writers may take some time, but patience in this part of the process will pay you out. Choosing the right writers will help you develop your content marketing strategy, drive traffic to your website, raise brand awareness and develop your authority. Do not rely much on freelance sites. The pricing might seem convenient, but the quality of writing might not satisfy you. Look for experienced writers who can deliver high-quality content suiting your needs. Experienced writers often have their websites which help you to review examples of their work and check whether their writing styles suit your needs. You can give your candidates an assignment to test their writing skills. You could provide them with a topic and basic guidelines for the article. Try checking their editing and proofreading skills also.
Team Management: Once you get yourself the right team of writers, you will realize that managing a remote team is quite different from managing a traditional in-house team. For instance, you cannot always instantly respond to questions. It can take a long time to give and receive feedback. Keeping track of your remote writer’s status and progress is the most challenging part of managing a remote team. You will have to compensate for their communication requirements via tools that can improve the efficiency of your organization.
Centralized Communication System: Keep your focus on regular and effective communication with your remote team of content writers. They cannot practically see you every time they face a problem. Hence, you need to choose a centralized communication system that every employee can use. You can use team chat apps like Slack or Google Hangouts that will limit your use of email for correspondence. Consider using project management apps to organize tasks, track projects and set deadlines. Apps like Trello and Asana can help your team manage resources and responsibilities and finish projects to meet deadlines. Collaborative systems like Google Docs can help you to work on projects in real-time. It eliminates the need for tedious exchange of latest document versions via email. You also need to use video conferencing software for virtual meetings to brainstorm ideas and discuss projects.
Define the Style Guide: All your content writers need to write in a consistent style. You have to establish rules and guidelines from beforehand to avoid misunderstandings with your remote writers. You need to create a style guide that will help your writers to develop structured, organized and professional content. You should mention the preferred spelling, punctuation, grammar, terminology, formatting, and design. Your style guide will help your writers stay on the same page. Every member of the team must have access to the guide at all times, and you should keep updating it. Highlight the important points so that they can notice them. Hence, your team will be able to refer to the guide whenever they need to, and you can get a set of uniform writing from all your writers.
Refine Systems and Processes: With work progress, you must regularly ask your writers for feedback so that you can make improvements on your part and also enjoy better outcomes. Also, your writers will see that you value their opinions. Creating the appropriate framework to manage remote writers takes time and effort.
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