‘Nexus’ Brand Going Away

Android Developer pros will be interested in knowing that the 2016’s Google-branded Android phones won’t utilize the “Nexus” name, according to sources, which indicate a hard break from the last 6 years of signature devices for the brand. The anticipated HTC-built handsets — called “Nexus” phones in the latest leaks online — instead will come to marketplace underneath a different brand name, according to many individuals who are familiar with Google’s plans.

This move would tend to draw a line underneath the long running Nexus sequence, which started with the HTC-made Nexus One back within December of 2009 and continued on to the Nexus 6P and 5X within 2015. All throughout the life-cycle of the Nexus plan, Google partnered with the likes of LG, Samsung, Huawei, and HTC to sell both tablets and phones that showcased its most recent software. In contrast, the new phones are anticipated to place the “Google” brand to the forefront, altogether eschewing the HTC name. However, there is no specific information on which name is going to be utilized instead of Nexus

Sources understand that the 2016 Google phones are going to feature extra software and tweaked interface on top of a “vanilla” Android. It’ll differentiate the new units in terms of software expertise from former years’ phones; that featured a virtually bare bones Android experience — and it’ll go hand-in-hand with the determination not to use the “Nexus” name for its phones. As individuals look back at the progression of such phones, it was inevitable — Google kept adding closed-source applications, features and services to the Nexus line, and moved away from the original concept of what “Nexus” actually meant beginning with the Nexus S 4G.


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