There are many graphic designers in the job market. However, hiring a graphic designer who can think out of the box and create visually appealing graphics for your business can be challenging. Businesses have been unapologetically leveraging social media platforms to engage with their target audiences.
However, today’s consumers are seemingly always in a hurry and perpetually scrolling through their screens without spending any time on a particular post unless it captivates their attention. According to a study by Microsoft, an average consumer’s attention span has dropped to 8 seconds which is apparently less than that of a goldfish. You may have a great story to tell, but unless you have great content to share then your efforts will be in dumps. And speaking of content, visually appealing content has a better chance to attract viewers. According to a study by 3M, using visuals in marketing materials can increase the likelihood of a viewer engaging with the content by up to 94%.
This is because the human brain processes images faster and more easily than text, making graphics a powerful tool for conveying information and ideas. Irrespective of what business you are in, it is essential to hire graphic designers with the knowledge and talent to achieve your visual marketing objectives. These designers can provide tailored designs, develop brand collateral, and consistently produce branded materials for advertising and marketing efforts.
This is where hiring a skilled and creative graphic designer plays a key role.
What skills should you look for while hiring a graphic designer?
A successful graphic designer should possess a combination of strong visual design skills, layout abilities, analytical thinking, creativity, flexibility, and attention to detail. They should be able to meet deadlines and have a good understanding of desktop publishing tools and graphic design software. They should also have an acute vision, time-management skills, and the ability to communicate effectively. Additionally, a great designer should be patient and proactive when dealing with rejections.
Why hire a Graphic Designer from India?
Access to a large talent pool of graphic designers:
Creating visually appealing and effective designs can be a costly proposition for small and medium-sized businesses (SMBs), which is where outsourcing to countries like India can provide a cost-effective solution. India has a large pool of talented graphic designers with a range of skills and experience, making it an attractive destination for outsourcing. According to a report by the National Association of Software and Services Companies (NASSCOM), India is home to over 1.5 million professionals working in the field of design and creative services, including graphic design. This talent pool is supported by several top-quality design institutes and universities that produce well-trained and highly skilled graduates.
Cost-effective Solution:
In addition to the availability of talent, the cost of living in India is significantly lower than in many other countries, leading to lower labor costs for businesses that choose to outsource their graphic design work to India. According to data from Numbeo, the cost of living in India is around 63% lower than in the United States and 50% lower than in the United Kingdom. This can translate into significant cost savings for businesses that choose to outsource their graphic design work to India.
Unique and diverse perspectives and ideas:
Hiring a graphic designer from India can provide a number of benefits for businesses. In addition to cost savings, it also allows businesses to access a wide range of skills and expertise that may not be available in-house. By working with Indian graphic designers, businesses can benefit from fresh perspectives and new ideas that can help to elevate their marketing campaigns. Indian graphic designers bring a unique perspective to the table with their cultural background, which can bring diversity in campaigns and ideas which might not have been thought of otherwise.
How to hire a Graphic Designer from India?
Comprehensive Vetting Process:
Outsourcing or hiring graphic designers to work from an offsite location also requires careful planning and consideration. It is important for businesses to thoroughly research potential partners and ensure that they are reliable and capable of delivering high-quality work. It is important to note that while cost savings are an advantage, it is also important to not compromise on quality. It is essential to ensure that you hire a graphic designer who has the necessary skills and experience to deliver high-quality work that meets your business needs.
Communication Skills Assessment:
Communication is also crucial when outsourcing, as it is important to clearly convey project requirements and expectations to ensure that the result meets the needs of the business. It is important to have regular check-ins, and regular communication with the team working on your project, to ensure that the project is on track, and there are no misunderstandings. This can be achieved through the use of project management tools, video conferencing, and regular phone calls.
Sufficient Overlap Time:
Another aspect to consider while outsourcing graphic design work is the time difference. India is in a different time zone, and this can affect the communication and delivery of the project. It is important to factor in the time difference and plan accordingly to ensure that the project is delivered on time.
Trusted Hiring Partner:
Working with hiring and placement partners that provide full-time graphic designers offers numerous advantages over working with freelance designers. Dedicated graphic designers ensure that your project is always on track and understands the overall context of their assignments. This can help your business achieve its goals more quickly.
In addition, you can trust and share your confidential corporate style sheet with the designer ensuring that the designer working on your projects can generate work that ‘fits’ your corporate style.
Conclusion
In conclusion, outsourcing graphic design work to India can be a cost-effective and valuable option for small and medium-sized businesses looking to enhance their marketing efforts. By working with talented graphic designers in India, businesses can access a range of skills and expertise, as well as cost savings, helping them to stay competitive in today’s technology-driven world. However, it is important to thoroughly research potential partners and ensure that they are reliable and capable of delivering highly skilled graphic designers who can turn your business visions into reality.
